The 52 SUPER SERIES Is Setting Trends In Sustainability
(Wednesday 8th October, 2017) – By partnering with 11th Hour Racing in early 2015, the 52 SUPER SERIES made a formal, public commitment to tackle its carbon footprint head-on, and begin working to minimise its impact on the environment. Fast forward three season to where we are now, and today, the 52 SUPER SERIES has exceeded its own expectations and is setting trends in sustainability. A hot topic, sustainability has gained its own momentum, and is embraced by competing teams, as well as local host organisations and partners. The 52 SUPER SERIES is changing minds and visibly making a difference wherever it goes.
Over the last few decades, the exploitation and degradation of our planet has gone up at an alarming rate. And whilst there is now a real public consensus about the fragile state of things, more often than not, good intent doesn’t translate into meaningful action. The 52 SUPER SERIES has been fighting to break that cycle by coupling positive messages with the power of sport. As a team of sailors who love and respect the sea, protecting the racing arena was a natural place to start.
It began with an official announcement, quickly followed up by the formation of a host agreement set out to align 52 SUPER SERIES host venues with certain environmental standards, such as waste management. Competing teams were immediately notified about the new strategic direction and encouraged to send a representative to the newly-regular sustainability meetings. The 52 SUPER SERIES joined the Green Sports Alliance, and worked hand-in-hand with 11th Hour Racing to develop an all-encompassing sustainability plan that addressed each layer of the organisation.
With new eco-friendly foundations, the newly appointed Sustainability Team started driving forward. In the public fight against single-use plastic, the 52 SUPER SERIES has completely removed plastic from its entire operation. No longer is plastic found in lunch packaging, included in lunches as cutlery or distributed by way of grab-and-go water bottles. A model for all sports, this alone has withdrawn a possible 60,000 bottles from circulation.
But plastic is only the tip of the iceberg. So too, have organisers found ways to improve the water supply, waste policies, food provision, fuel usage, materials and transport provision. The list of individual initiatives and policies employed by the 52 SUPER SERIES is really quite extensive, and three years down the line, it’s clear that other people and organisations are now seeing this, listening to the arguments, and carrying the important message forward in their own lives.
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